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value of personal data

What Your Personal Data Says About You — And What It Could Be Worth

We know we have to give up some information to companies in exchange for a service—like apps that help us navigate or find the perfect restaurant. In the digital world, personal data can be valuable for companies wanting to target these types of need-based services. After all, data powers the convenience we love and the more people using a service, the (potentially) better it can get by leveraging data.