PERSPECTIVES

Now Live Streaming: Video Gamers Around the World

Chase is the Director of PR for Twitch, where he oversees all of the live streaming platform’s domestic and international media relations.   

Now Live Streaming: Video Gamers Around the World

Live Streaming Created a New Industry: Content Creators

As a loyal attendee to the same major gaming conference for 18 years, Chase has seen its evolution year after year. The biggest change? Content creators have finally been validated. Game brands are now partnering with droves of content creators who use live streaming to grow bigger, more engaged gaming communities. Whether for gaming conferences, live events, or other activations, teaming up with these influencers provides a new voice for companies to talk “with” instead of “at” their audience.

And gamers are bringing their money with them. As Chase points out, content creators in the gaming industry can make a living off their work. Popular gamers who use live streaming can make money directly1 through opportunities such as revenue sharing from advertisers, viewer-based subscriptions, as well as partner, affiliate and influencer programs. Chase’s company is also making use of a major e-commerce platform for trial subscriptions to some of the biggest gamers’ channels.

Watch the video above to learn more from Chase!


Find out how 10 million gamers can play together, thanks to cloud gaming.

FORWARD-LOOKING STATEMENTS:

Certain blog and other posts on this website may contain forward-looking statements, including statements relating to expectations in the market for our products and applications of our products. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including development challenges or delays, changes in markets, demand, global economic conditions and other risks and uncertainties listed in Western Digital Corporation’s most recent quarterly and annual reports filed with the Securities and Exchange Commission, to which your attention is directed. Readers are cautioned not to place undue reliance on these forward-looking statements and we undertake no obligation to update these forward-looking statements to reflect subsequent events or circumstances.


Source: 1. Smart Asset

Leave a Reply