What is location data

Gil Elbaz of Factual shares insights on location data and its importance for innovation in this episode of Data & Me. The ease with which we are able to move through the world, find what we want, and solve problems are due in major part to the massive collection and databasing of information about our physical world that is then integrated with the digital services we access regularly. This location data is equally as valuable for businesses to innovate and optimize their offerings to customer desires and needs. What’s more, technologies that will re-shape our world in the next thirty years, like autonomous drive and augmented reality, will depend on location data to create a deep understanding of the physical world in which they operate.

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