value of personal data

We know we have to give up some information to companies in exchange for a service—like apps that help us navigate or find the perfect restaurant. In the digital world, personal data can be valuable for companies wanting to target these types of need-based services. After all, data powers the convenience we love and the more people using a service, the (potentially) better it can get by leveraging data.

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What is location data

Gil Elbaz of Factual shares insights on location data and its importance for innovation in this episode of Data & Me. The ease with which we are able to move through the world, find what we want, and solve problems are due in major part to the massive collection and databasing of information about our physical world that is then integrated with the digital services we access regularly. This location data is equally as valuable for businesses to innovate and optimize their offerings to customer desires and needs. What’s more, technologies that will re-shape our world in the next thirty years, like autonomous drive and augmented reality, will depend on location data to create a deep understanding of the physical world in which they operate.

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